Argentina — Creative Director
For legal reasons, what's here comes from the demo cuts, so it's low-res and unfinished, and some spots are missing.
Argentina National Football Team (AFA) · World Cup campaign · 10 spots
Argentina
- Role
- Creative Director
- Year
- 2025
- Genre
- Campaign · CTV
- Format
- CTV
Argentina National Football Team (AFA) World Cup campaign, the company's largest partnership to date, and I owned it end to end: 10 CTV spots in 6 weeks on a fixed budget, from concept pitch to final cut.
Each spot took its own direction to diversify reach: music video, comedy, CG, cinematic narrative, product pain points. I wrote every direction and built the references and storyboards, then led the crew, department heads, vendors and cast, kept the company's teams aligned, and saw post through to delivery.
01/ 9
Bar
Demo cut: low-res, unfinished
Spot page →A mob comedy in a bar, the match on the screen behind them.
02/ 9
Road Trip
Demo cut: low-res, unfinished
Spot page →A family drama that ends in an unexpected surprise.
03/ 9
Beach Football
Demo cut: low-res, unfinished
Spot page →Beach football in full sun, in the national team's shirts.
04/ 9
Beach Day
Demo cut: low-res, unfinished
Spot page →Before the light goes, everyone in the shirt runs wild on the sand.
05/ 9
Soccer Field
Demo cut: low-res, unfinished
Spot page →Fall down, and get back up.
06/ 9
Join the Cup
Demo cut: low-res, unfinished
Spot page →A bar full of blue and white. Pull on the shirt and you're in the Cup.
07/ 9
Perfect Beach Day
Demo cut: low-res, unfinished
Spot page →How does a perfect beach day go this wrong?!
08/ 9
Anthem MV
Spot page →The campaign's theme song, as a music video. Music with AI, lyrics by Loyal.
09/ 9
Jazz Musical
Spot page →A jazz musical in a bar packed with fans. Music with AI, lyrics by Loyal.
